Our Story

Always a Threat was founded in the late 1990s by two friends who sought to establish a distinct style that could be applied to any action sport. Since then, the firm has been put on hold for the past twenty years, until one of the founder's sons and his best mate decided to re-establish the brand and take it to the next level. The sky's the limit, and we're only getting started.

Our products are not only environmentally friendly, but are made from sustainable and excellent-quality fabrics that will last you a lifetime.

Do you want to make a statement and demonstrate confidence in what you do? Our unique OG product line will give you the edge you need to be the greatest version of yourself in every scenario.